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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Kristina Halvorson – Content Strategy for the Web. How do we future-proof our authors? The sans-strategic world lacks a great deal. Content Strategy For The Web, Adobe Reader. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. A content strategy is required to succeed. How can you realize the value of content while planning for its long-term success? What are the new rules of writing for the web? It's All About the Text, Baby Text is everywhere. Today, most of the content on the web is text. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Looking forward to running a new course for the Publishing Training Centre later this year. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Develop brand communication strategies, including web, digital and social media strategies and content that build and sustain trust and support to our overall business objectives. New course: Content strategy for the web. That's what I do—somebody's finally named it. Content Strategy For The Web, Adobe Reader This is the eBook version of the printed book. I'm a strange mixture of designer, writer, editor, IA, project manager and techie. We search for it in articles, blog posts, product descriptions, reviews, and more. When I first heard the term “content strategist” a few years ago, I thought, Yay! These are some of the things I explored in my presentation at Confab London 2013. The Associate Director Web Content Strategy will report to the Director of Internet Communications.